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BACKCultural industry in 2013 will reach 2.1 trillion

time:2014-01-24Source:

 

Recently published by the Institute for Cultural Industries at Peking University Dean Professor Ye Lang editor of the " 2014 China's Cultural Industry Development Annual Report " in 2014, the Eleventh Chinese New Year Cultural Industry Forum .
"Report" that highlights the eight development of cultural industries in 2013 : cultural reform is still pushing the focus of the country , industry position clear once again ; 2013 Chinese cultural industry is expected to reach 2.1 trillion yuan , is expected to account for about 3.77 of GDP % , boosting the role of the social economy further strengthened ; driven by technological development , the traditional form of cultural industry is facing a deep crisis, the need to seek business models in the digital era of Internet innovation and transformation ; cultural mergers and acquisitions , consolidation cited concern ; various funds enter the field of culture industry enthusiasm remains high , while the congregation to raise financing model appears to promote cultural industries to large-scale , intensive development ; in the publishing industry as the representative of the cultural industry in various industries across the threshold of complete industrial chain , rich product type, industry maturity can be improved ; from a global point of view, the cultural industry began to " social design" creative way to show the public ; networking, cloud computing and other new media technology is widely used , the arrival of the era of big data .
"Report" that in recent years have increasingly hard news publishing industry trends in terms of profitability . Operating income for the news publishing industry , although steady growth year after year , but the growth rate has been slowing trend. Trend towards the group of publishers and publishing industry by integrating digital wave influence led to diminishing of Press and Publication Unit .
In the animation industry , the "Report" analysis pointed out that since the new century , China -made TV animation production volume seen a continued growth. Until 2012 , the domestic animation for the first time negative growth , indicating that China 's domestic production of TV cartoons signs of return to a rational state . 2013 , China 's domestic production of TV animation production is expected to continue in this state , the production capacity will continue to decrease. Focus on quality, create boutique has become a priority the development of China -made TV cartoons . Under the protection of national policy, import animated films into the domestic market, there are very few , and stagger the domestic animated film released on New Year's intensive summer vacation on the file and schedule arrangements. Such protective measures greatly reduces the competitive pressure made animated films. But is such a strong policy under the protection of the situation of domestic animated film is still not optimistic , from the box office statistics point of view, the competitiveness of domestic animated film is still weak.
 
   "Report" also believes that from the 2013 movie of the top 10 grossing domestic film type, the youth theme occupy four seats , and in which there are three small budget films , both types of films from the rich or successful small budget films , and all signs the Chinese film industry matures .
" Report" that in 2013 became one of the core video advertising online advertising overall development , from the 2013 third quarter, the video ad placement can be discerned , and its share of the advertising close to 8 %, while display advertising network in the share is close to 25 %. On the one hand , each video companies to promote self-made drama ; other hand, they have to play station network synergies , not only to enhance the users attention , but also improve the loyalty of online advertising , making the advertisers recognized for quality video content raise the degree , thus increasing confidence .
In the performing arts industry in 2013 showing the performance market development poles , star concert is still hot , but in August issued a " Suppression of luxury extravagance, thrift office party ," which will be coupled with improved wind " eight provisions ", leading to performances contractors faced closures in the long run , will benefit the healthy development of the industry .
In the exhibition festival industry , in 2013 the festival is still showing growth potential, but affected by the policy of conservation exhibition , exhibition number of growth slowed compared to previous years . After the "big exhibition " concept implementation , exhibition and festival rivers, festivals relatively simple reduced, but the number of participants with a steady income growth.
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